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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Create and customize email content - Configure send settings - Manage and organize campaign content |
| Topic 2: Subscriber and Data Management | 26% | - Import and manage subscriber data - Configure segmentation tools - Design and configure Data Extensions - Troubleshoot send and data issues |
| Topic 3: Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Topic 4: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 5: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A. Export the journey email analytics.
B. Review opens and clicksactivity summaries.
C. Define a goal for each journey.
Question #2
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Automation Studio to query a population into a data extension.
B. Use a Decision Split activityon the journey canvas.
C. Use Filter Contacts criteria in the journey entry source.
Question #3
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A. Journey Builder Sends
B. Publication Lists
C. List Unsubscribes
Question #4
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
A. A Utilize exit criteria for thejourney.
B. Ensure the Contact entry mode is No re-entry
C. Use the Update Contact a:
Question #5
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Create one Entry Source for each messaging channel.
C. Ensure preferred channel is available in subscriber data.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: C | Question #3 Correct Answer: B | Question #4 Correct Answer: A | Question #5 Correct Answer: B |
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