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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Engagement Studio
|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Data Management & Integration | - Automation Data Handling
|
| Lead Generation & Management | - Forms & Landing Pages
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
A) Account records
B) Lead records
C) Case records
D) Opportunity records
E) Contact records
2. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
A) Wait
B) Trigger
C) Rule
D) Action
3. Identify the differences between default and custom roles.
A) Custom roles can be created from a default role
B) Default roles are included with Marketing Cloud Account Engagement
C) Custom roles can be edited
D) Custom Roles can be created from scratch
E) Default roles are included with Marketing Cloud Account Engagement
F) Default roles can be edited
G) Default roles can be deleted
4. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
A) Unsubscribe
B) Email opens
C) Link clicks
D) Form completions
E) Page visits
5. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
A) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Solutions:
| Question # 1 Answer: B,E | Question # 2 Answer: D | Question # 3 Answer: A,C,D,E | Question # 4 Answer: B,C,E | Question # 5 Answer: D |
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