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Marketo Certified Expert : MCE

MCE

Exam Code: MCE

Exam Name: Marketo Certified Expert Exam

Updated: Oct 12, 2026

Q & A: 77 Questions and Answers

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About Marketo MCE Exam

The benefit of obtaining the MCE Exam Certification

  • The interviewer generally selects qualified Marketo experts over other counterparts during meetings.

  • As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.

  • Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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What is the duration, language, and format of Marketo Certified Expert, MCE Exam

  • Number of questions: 75 questions

  • Exams are scored based on the number of correct answers divided by the total number of questions

  • Exam number: AD0-E552

  • Duration: 90 minutes

  • Question format: Multiple choice and multiple select

  • Passing mark: 70%

  • Delivery: Onsite/Online proctored (requires camera access) or test center proctored

  • Language: English, Japanese

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Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

  • Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.

  • Task management

  • 1 to 2 years of experience in advertising and general marketing

  • Marketing automation tools

  • Advertising and marketing of data sources.

  • Analysis and reporting tools

  • Basic knowledge of marketing automation.

  • 1 year of experience as an advertising and marketing automation professional

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Marketo MCE Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting16%- Marketing Metrics
  • 1. Marketing Calendar
  • 2. Campaign Effectiveness
  • 3. Revenue Attribution
- Reporting
  • 1. Program Performance Analysis
  • 2. Custom Reports
  • 3. Standard Reports
Lead Management20%- Scoring and Lifecycle
  • 1. Lifecycle Modeling
  • 2. Lead Scoring
  • 3. Lead Qualification
- Lead Database
  • 1. List Imports
  • 2. Deduplication
  • 3. Lead Records
  • 4. Data Management
Implementation and Operations18%- Administration
  • 1. Security and Governance
  • 2. Workspaces and Partitions
  • 3. Users and Roles
- Platform Operations
  • 1. CRM Integration
  • 2. Operational Best Practices
  • 3. Database Management
Targeting and Personalization16%- Personalization
  • 1. Tokens
  • 2. Personalized Emails
  • 3. Landing Pages and Forms
- Audience Segmentation
  • 1. Dynamic Content
  • 2. Segmentation
  • 3. Smart Lists
Program Fundamentals30%- Programs
  • 1. Program Membership
  • 2. Program Statuses
  • 3. Program Types
  • 4. Channels and Tags
- Smart Campaigns
  • 1. Triggers and Filters
  • 2. Flow Actions
  • 3. Campaign Scheduling
MCE Related Exams
MCE-JPN - Marketo Certified Expert Exam (MCE日本語版)
Related Certifications
Marketo Certified Expert
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