Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Guest users
B) View reports only users
C) Read only users
D) Object viewers

2. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
B) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
C) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
D) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.

3. Which of the following report types organizes statistics for each of your campaigns?

A) Campaign Performance
B) Ad Performance
C) Demographic Performance
D) Search Query Performa

4. You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?

A) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will only be count at 50 percent.
B) The head match means that the URL of the page visited must match what you enter for the Goal URL, but if there is any additional data at the end of their URL then the goal will still be counted.
C) The head match means that the URL of the page visited can match any directory within your parent URL.
D) The head match means that the URL of the page visited must exactly match what you enter for the Goal URL.

5. Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

A) 30 days
B) 7 days
C) 60 days
D) 10 days

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