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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Subscriber and Data Management | - List and data management
|
| Compliance and Security | - Security and access control
|
| Automation and Journeys | - Automation Studio
|
| Email Marketing Operations | - Content and campaign execution
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
A) Email Performance by Attribute
B) Dynamic Content for Triggered Sends
C) Impression Tracking for Triggered Sends
D) Sends Account Send Summary
2. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Marketing Cloud Personalization
B) Marketing Cloud Intelligence
C) Einstein AI
3. A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
A) Key Management
B) Tokenized Sending
C) Transparent Data Encryption
D) Field level Encryption
4. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
A) Disable the campaign manager's user and create a new user
B) Transfer the campaign manager's permissions to a new user
C) Delete the campaign manager's user and create a new user
D) Deactivate the campaign manager's license and assign it to the new user
5. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
A) Field Level Encryption
B) Master-detail relationship to Contacts
C) Tokenized Sending
D) Lookup reference to Contact Object
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |
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